The first time I encountered Klout, it had me completely confused. I didn’t understand how it worked, what giving out K+ was all about, or what the point of it all was. Two years on, I’ve (mostly) got to grips with what Klout is all about and how to use it.
1) Klout is a scoring system which measures how influential you are on social media
Your Klout score reflects how many people like and comment on your Facebook statuses, how many people retweet your tweets, how popular your photos are on Instagram etc. The more reaction you get to things on social media, the higher your score will be.
The average Klout score is around 40. A score above 50 is generally considered to be good from a social media engagement point of key and a score of 63 or more puts you in the top 5% of social media users. Some examples of Klout scores*:
Barack Obama – 99
Justin Bieber – 93
J.K. Rowling – 90
Adele – 84
Katie Hopkins – 78
The higher your score though, the harder it is to keep increasing it further – going from 49 to 50 is easier than going from 59 to 60.
2) The key to Klout is having content shared by many different people
Klout isn’t about activity on social media – it’s about your influence on social media. What’s key to boosting your score is the ratio of reactions to how much content is shared and how many different people react to your social media (and how selective they are about sharing things). To clarify:
- If you post 10 tweets and they are shared 100 times, this boosts your score more than if you get 100 retweets from having posted 1000 tweets.
- 100 shares from 100 different people has more impact than 100 shares from the same person.
- If your content is shared by someone who doesn’t tend to share a lot of content from others, this has more of a positive impact on your score than if its shared by someone who regularly shares content from others.
3) Adding more social media networks helps improve your Klout score
Klout scores are calculated through assessing data from social media sites including Twitter, Facebook, LinkedIn, Google+, FourSquare, Instagram, YouTube, Lithium Communities and Wikipedia. The score is based on accumulation across the social networks rather than an average so it’s worth adding all the social media accounts you have profiles on.
4) Klout analyses the content of your social media posts as well as tracking how much they are shared
Once you’ve been using Klout for a while, you’ll find that it will tell you that you are an expert in certain topics and encourage you to add these to your profile. This basically means that you are in the top x% of people talking about these things on social media. So for instance, if you are a parenting blogger, chances are Klout will decide you are an expert in Parenting; if you share recipes on a regular basis, you will be considered an expert in that topic etc..
5) You can give Klout to others
Klout allows you to help boost other people’s scores by giving them K+ in certain topics – just visit their profile and then click on the topic to give them K+. You can only give 10 K+ a day and if you give to the same people regularly, you need to give K+ in different topics as Klout will not allow you to repeatedly give someone K+ in the same topic. As mentioned earlier though, diversity is key – it’s better to try and spread your K+ across different people rather than repeatedly giving your K+ to the same 10 people each day.
6) Klout is used in some blog ranking charts
Both Tots100 and Parent Blogger Leaderboard use Klout as part of their rankings. For Tots100 though, it is only one of several different metrics used to as part of the rankings, so don’t get too hung up on it. To illustrate – Mummy Daddy Me who was #1 in the April 2016 has a score of 64, whereas Mummy Travels who was ranked at #99 has a score of 68.
*Klout scores correct at time of writing this post.
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