Do you have Klout? What is it all about?

The first time I encountered Klout, it had me completely confused.  I didn’t understand how it worked, what giving out K+ was all about, or what the point of it all was.  Two years on, I’ve (mostly) got to grips with what Klout is all about and how to use it.

Klout - what is it all about and how can you improve it?


1) Klout is a scoring system which measures how influential you are on social media

Your Klout score reflects how many people like and comment on your Facebook statuses, how many people retweet your tweets, how popular your photos are on Instagram etc.  The more reaction you get to things on social media, the higher your score will be.

The average Klout score is around 40.  A score above 50 is generally considered to be good from a social media engagement point of key and a score of 63 or more puts you in the top 5% of social media users.  Some examples of Klout scores*:

Barack Obama – 99
Justin Bieber – 93
J.K. Rowling – 90
Adele – 84
Katie Hopkins – 78


The higher your score though, the harder it is to keep increasing it further – going from 49 to 50 is easier than going from 59 to 60.


2) The key to Klout is having content shared by many different people

Klout isn’t about activity on social media – it’s about your influence on social media.  What’s key to boosting your score is the ratio of reactions to how much content is shared and how many different people react to your social media (and how selective they are about sharing things).  To clarify:

  • If you post 10 tweets and they are shared 100 times, this boosts your score more than if you get 100 retweets from having posted 1000 tweets.
  • 100 shares from 100 different people has more impact than 100 shares from the same person.
  • If your content is shared by someone who doesn’t tend to share a lot of content from others, this has more of a positive impact on your score than if its shared by someone who regularly shares content from others.


3) Adding more social media networks helps improve your Klout score

Klout scores are calculated through assessing data from social media sites including Twitter, Facebook, LinkedIn, Google+, FourSquare, Instagram, YouTube, Lithium Communities and Wikipedia.  The score is based on accumulation across the social networks rather than an average so it’s worth adding all the social media accounts you have profiles on.


4) Klout analyses the content of your social media posts as well as tracking how much they are shared

Once you’ve been using Klout for a while, you’ll find that it will tell you that you are an expert in certain topics and encourage you to add these to your profile.  This basically means that you are in the top x% of people talking about these things on social media.  So for instance, if you are a parenting blogger, chances are Klout will decide you are an expert in Parenting; if you share recipes on a regular basis, you will be considered an expert in that topic etc..

Becoming an expert in topics according to Klout

5) You can give Klout to others

Klout allows you to help boost other people’s scores by giving them K+ in certain topics – just visit their profile and then click on the topic to give them K+.  You can only give 10 K+ a day and if you give to the same people regularly, you need to give K+ in different topics as Klout will not allow you to repeatedly give someone K+ in the same topic.  As mentioned earlier though, diversity is key –  it’s better to try and spread your K+ across different people rather than repeatedly giving your K+ to the same 10 people each day.


6) Klout is used in some blog ranking charts

Both Tots100 and Parent Blogger Leaderboard use Klout as part of their rankings.  For Tots100 though, it is only one of several different metrics used to as part of the rankings, so don’t get too hung up on it.  To illustrate – Mummy Daddy Me who was #1 in the April 2016 has a score of 64, whereas Mummy Travels who was ranked at #99 has a score of 68.


*Klout scores correct at time of writing this post.




42 thoughts on “Do you have Klout? What is it all about?

  1. Thanks for writing this. That hasn really clarified it for me. I joined Klout a while back, but have done nothing with it and have forgotten my login. I have seen people giving each other Klout on Twitter but had no idea how it worked. One more thing on the ever expanding blogging to do list! #triballove

    1. One of the good things with Klout is that you don’t really have to worry too much about giving K+ as it ranks most of the other social media channels too. Glad that the post has helped clarify how it works 🙂

    1. Can’t help you with that one Becca, sorry, but glad it’s helped you understand Klout a bit more! 🙂

  2. Great post Louise, so informative! I definitely need to up my game on other platforms except Twitter if I’m going to up my Klout score, it’s been hanging around 55 for a while now. Will start to dish out those +k’s! #triballove Claire x

  3. Louise, thank you so much for writing this post – I am very confused by Klout but this has really helped – I’ve wanted to give people Klout before but wasn’t sure what it really meant – now I do! #TwinklyTuesday

  4. My biggest grip with klout is that it rates standard wordpress and blogger blogs but not self hosted, either all should be considered or non. #TwinklyTuesday

      1. True, although it’s only a small part of what Tots100 use – the Parent Blogger Leaderboard is much more Klout-based.

  5. I forget about the ratio thing, I have been sharing less on Twitter and my Klout has gone up so that is maybe why. It is just one of those things that measures my blog but I couldn’t really care less about haha! It does what it does. x

    1. I have to admit I don’t get too caught up in these days – there was a point when I was checking it obsessively every day! The ratio thing is interesting though – it always feels like we should be sharing more on social media but perhaps holding back a bit is beneficial x

  6. I wasn’t aware of the higher weighting attributed to people who tend to share less – that’s interesting. It’s such a baffling thing on the whole – thanks for shedding some light on it. The Expert categories are totally confusing to me – I started off with a few Expert ones (and not necessarily ones I’d agree with!), then gained a few more, then Klout decided I’m not an expert in anything anymore. And despite posting things that cover the subjects listed, it doesn’t seem to pick them up, and it certainly doesn’t pick up on every post I publish either (although I see that feature is still in Beta which perhaps explains it). Anyway, it’s nice to know that it’s not actually a huge factor in the Tots100 rankings – that was a surprising one!

    1. Klout is confusing and the higher weighting thing wasn’t something I was really aware of until I did the research for the post. The Expert categories are a bit random at times – I’m often a bit bemused by some of the things Klout suggests!

    1. Hope the post helped explain it – and not knowing your Klout score isn’t a bad thing – sometimes it feels like it’s just another thing to obsess over!

  7. Thanks for the clarification. I knew it was to do with social media activity, but didn’t realise the ratio thing! Not sure what I can do about it – maybe post lots of pictures of cute kittens so everyone shares them??

    1. Thank you Pat, glad it was helpful. I have no idea how to get Klout to show your blog posts though – I think it’s just a random selection, but if you find out, let me know! 🙂

  8. Oh this is such a useful post – thank you! I never understoon Klout before but now I think I get it. I am now off to try and give you a klout rating 🙂 x

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